Finding longtail keywords for your niche is easy. Finding keywords that you can rank on page 1 of Google search results – trickier. If you are a newer site with few backlinks and content — your job is even more difficult. Your new site lacks authority in the eyes of Google.
What is Keyword Golden Ratio?
The Keyword Golden Ratio (KGR) is a data-driven way to find keywords that are literally underserved on the internet.
If you find a Keyword Golden Ratio phrase and you publish a piece of content targeting the keyword, your article should rank in the top 50 within a few days – sometimes hours. If your site has a decent authority and isn’t brand new, then you can rank in the top 15.
5 Reasons to Try KGR
1. Stay Motivated
Creating a successful niche site doesn’t happen overnight, but new website owners need to see small wins early to stay motivated. Seeing site visitors and sales (cha-ching!) early proves that all your hard work CAN pay off.
2. Prioritize Effort
Instead of throwing darts at thousands of keywords blindfolded, you can prioritize which keywords and content to publish first. KGR helps narrow down your list and target low-hanging fruit phrases for which you’ll actually be competitive.
3. Be Objective
Trusting your gut is fine for many things, but keyword research isn’t one of them. (At least, not early on.) Applying a consistent data-driven formula gives you realistic expectations for how every keyword phrase you target should actually perform.
4. Stand Out
Since calculating KGR is a manual process, most people (including your competitors) won’t bother. You’ll have access to rich data they can’t simply pull up on a free web tool in a couple of minutes.
5. Leapfrog Competitors
Few things are more motivational than seeing your site rank above big-name competitors in Google’s SERP results.
How to Calculate the KGR
One of the best things about the KGR formula is that it’s simple.
Details about the formula
I cap the search volume at 250 for a couple of reasons.
- Lower search volume terms can rank faster in Google based on my field studies and experience of others. So all else being equal, a keyword with 250 searches will rank faster than a keyword with 2500 searches per month.
- Most people target keywords with higher search volumes since there is greater profit potential. So there are more competitors in the game for the same short-tail keywords.
Keywords That Don’t Rank
Sometimes a KGR term doesn’t rank well, even if all the metrics told you it should.
Why is that? Google is really good at knowing what the end-user (i.e. the searcher) is interested in.
Before targeting a KGR-compliant term, you should Google the term and see if any other affiliate sites show up on page one of the SERP results.
You’ll see what Google is delivering to the searcher for that term – and that’s what is the user’s “search intent” is likely to be.
If Google returns mostly e-commerce sites in the results, searchers tend to like those results better than affiliate sites. So you may not want to target that term after all.
If you see YouTube videos in the majority of the results, that means searchers usually want to see a video.
If the term happens to be medical or health-related, then you’re likely to see big authoritative sites like Mayo Clinic, WebMD, medical journals, and others with a huge amount of trust in the medical field.
If you’re starting a brand new site, the KGR can help you get traffic to your site before it is out of the Google sandbox.
It’s free to try – so it’s up to you from here.