SEO or search engine optimization is a group of activities which together, have the ability to make better and higher rank for internet explorers as Google, Yahoo, Bing, Duckduckgo, and others. It is a process that can increase the website traffic by making websites and web pages more visible to users of a web search engine. SEO can be targeting variable searches like image, video, academic or news search.
There are a lot of SEO services which offer great work for their customers, and of course, the main person in this job is the SEO specialist.
Simply put, in the words it is the job of the SEO specialist to make your website show up at the top of the search engine results. Ten years ago that job looked a lot different from it does now, and it requires a whole new skill-set from what was needed back then.
A modern specialist must be a problem solver and decision-maker, with the ability to prioritize and develop relevant and engaging content. You know the adage, “Content is king?” well, modern SEO specialists know that search engines are placing increasing value on quality content – which will invariably include keyword or phrases that increases traffic to a site.
They may also test and implement testing various search engine marketing techniques, website layouts and advertising for search engine optimization. They also know the importance of internal links and the ability to problem-solve comes in handy when trying to find the best locations and the best approach to internal links.
An SEO Specialist will analyze websites for improvements, have an in-depth knowledge of keyword research, understand SEO copywriting and serve a liaison between various departments.
In this complex job, there are fake offers and very often they can end fatally.
Ranking in Google’s top search results has become an important mission for businesses. Consequently, both the value and demand of SEO (search engine optimization) have increased a lot. Marketers know what is SEO but want to know the magical secrets for getting higher rankings in the search results.
At the moment, SEO is the most searched topic for web entrepreneurs. If you search ‘SEO Tips’ on the internet you will get loads of queries and articles related to it. According to research, the conversion ratio of search traffic is 9% better than social media traffic.
However, along with the popularity and demand, the optimization world is caught up in a lot of SEO myths and misconceptions. Some myths are hilarious to read but a few of them can actually harm your efforts.
One of the best fake offers is that one SEO service can make your website first on Google for $99. They are forced generated links which can be found by google crawler and end up with lethal sanctions and that website no longer exists on google.
1. There are not any SEO expert that can promise you ranging in the first place.
Position in Google search means the ranking you have for a keyword when searched for in Google. This is the position or number in line that your site shows up on the search results page. Every business and website owner dreams of ranking number one on Google. The reasons are clear: reaching that top spot (or even one of the top three spots) would mean increased traffic to your site, visibility and the potential for sales to catapult your business ahead of the competition.
There is no surefire way to get a #1 ranking on Google. However, targeting the right keywords and audience can significantly increase your chances. Those top rankings could happen much sooner than you think.
Unfortunately, high rankings rarely happen by chance. Even the most skilled and knowledgeable marketers struggle with getting the top-ranking spot, and there’s no way to absolutely guarantee high rankings.
2. Only the fundamental tools for an SEO expert cost around $200-300 per month.
If you want to work smarter with SEO, first you need to start with having the right tools.
Read More About SEO Tools.
Some of them are:
1. Keyword Analysis
Without keywords, you can’t perform search engine optimization. Basically, it’s the keywords that guide users to a specific blog or site. So, you have to use them to get your site found on the web.
2. Ranking Tools
It’s important to know the current rank of your site or blog. With this type of tool at your disposal, you can track the strategies that are giving you positive results. So, you can focus on the right ones.
3. Content Ideas
If you are finding it hard to come up with content ideas, you have to have something to help you out. There are a lot of useful tools that can help you with this, too.
4. Link Building
Today, link building still helps webmasters rank better on the giant search engine Google if done the right way. You can use a variety of options to build broken links.
5. Link Removal Tools
This tool can help you in case you need to save your site that has been hit by the Penguin algorithm update by Google. It can take you a lot of time but can put new life into your site or blog.
6. Technical SEO
If you can get into the back-end of a blog or website to know how it works and how the issues can be resolved, you may have to have some tools on your desk, too.
In short, as said earlier, if you want your site to rank better, SEO is what you need to work on. And to make this job easier, you should have access to certain tools, especially the ones mentioned here. In order to have success, you need to pay for these tools, so this is one more reason why Google 1st position for $99 is really a myth.
Some SEOs claim they’re affiliated with Google. That’s a big myth because Google doesn’t disclose who their SEO partners and affiliates are. So, if an SEO consultant or agency promises you top rankings for the “low” price of $499 per month, that’s a SCAM. No one can guarantee top Google search engine rankings. Most of the advice out there isn’t borne out of deep understanding about search engine optimization and how search engines work. So, be aware of which SEO service will you choose and with that you will be able to succeed in your efforts and enjoy the desired results.