- Check Google Search Console to see if you received a penalty notice.
- Check your link profile for indicators if your site has been penalized.
1. Your site has a much larger quantity of links than competitors, but isn’t ranking in the top 50 for the same keyword.
2. Your site has a very large quantity of links from shoddy looking sites, e.g. sites that look like the following, seolinksdirectory.com, addurlsfree.com, freelinkdirectory.com, and so on.
3. Your page has anchor text pointing to the page for your targeted keyword greater than 20% as a general rule.
4. Use the Panguin tool to see if you have any sudden traffic declines around the times of the Google updates.
1. Export all the backlinks to the page that has been penalized, using your Google Search Console account, Open Site Explorer and Majestic SEO. Compile all of the links together into an Excel spreadsheet.
2. Visit each of these spammy sites and look for a link removal page. If there is no link removal page, find a contact page and request the site administrator to remove your link from their site. Provide a link to the page in your message to make it easier for the webmaster.
3. After you have allowed one to two weeks for the webmasters to remove the links to your site, find the spammy links for the sites you have not been able to remove and put each of these bad links into a plain text file, with each link placed on a new line.
4. File a reconsideration request in Google Search Console. This should only occur after you have made a very thorough effort to remove your links manually and then disavowed the links through the disavow link tool.
5. Await response and monitor rankings changes.